Remember back in the 90ies? Each person capable of doing something a little bit more complicated than turning the PC on and starting the desired program, was a computer genius. If someone could type on keyboard pretty fast, than he was an expert. Installing a program? Noooo… You have to call an expert for that. What happened to these people, when kids grew up. The kids that could do all of these things with eyes closed, while playing scrabble. Oooh and BTW everything got a lot easier to do.
So here we are XXI century decade of social media madness, social media experts, journals, analysts, companies, blabla… What for? Every kid is better in managing social media profile than most of these people and companies. And every kid has a lot of friends with the same skills. You think the world is going to need so many social media experts when all of these youngsters grow up and go to work?
NO! It’s gonna be just another necessary, basic skill everyone os gonna have to know. So who is gonna need all these social media experts? Just a few exceptions probably. If I were you I wouldn’t go for this kind of career in long therm planning.