Why I would never want to become a social media expert?

Remember back in the 90ies? Each person capable of doing something a little bit more complicated than turning the PC on and starting the desired program, was a computer genius. If someone could type on keyboard pretty fast, than he was an expert. Installing a program? Noooo… You have to call an expert for that. What happened to these people, when kids grew up. The kids that could do all of these things with eyes closed, while playing scrabble. Oooh and BTW everything got a lot easier to do.

So here we are XXI century decade of social media madness, social media experts, journals, analysts, companies, blabla… What for? Every kid is better in managing social media profile than most of these people and companies. And every kid has a lot of friends with the same skills. You think the world is going to need so many social media experts when all of these youngsters grow up and go to work?

NO! It’s gonna be just another necessary, basic skill everyone os gonna have to know. So who is gonna need all these social media experts? Just a few exceptions probably. If I were you I wouldn’t go for this kind of career in long therm planning.

Advertisements

Best things that happened on Euro 2012 so far… according to the web

Gallery

This gallery contains 3 photos.

Maybe you haven’t heard but in Poland and Ukraine there are Euro 2012 soccer championships. So there’s a lot of buzz on the web about it. This is just a selection of the few most popular and amazing things posted … Continue reading

Why all these how to start a blog articles suck

A.K.A. how to mess up your blog from the beginning. You start a blog… and you start reading about how to start a blog. And boy are those posts just WRONG. Most of them write quite good tips like ‘share it with your friends’ etc. etc. BUT almost all of these ‘how to blog successfully’ posts tell you 1 BS:  write at least 1 post a day. And all I see is a flood of blogs trying to keep up with post rate of Mashable, Thenextweb or TechCrunch or any other. Continue reading

Skittles, are you sure you want to ignore The Trevyon Martin case?

Skittles Trevyon Martin issueI won’t write about rights or wrongs of this event. Instead I will just make an observation: Skittles – wrong place at the wrong time. Boy how messed up this whole situation is for their PR department.

Unintentionally and completely not due to their actions, they have become part of nation-wide anti-racism-murder campaign. Their product wast the main witness and became one of the symbols of the Trevyon Martin case. And how do you live with that?

Continue reading

Kony 2012 from a different point of view – from Uganda

Western media are praising Kony 2012 campaign or criticizing it… if so, they do it mostly because it’s a yet another campaign run mostly on the Internet, without the TV or radio. It shows where the TV and other traditional media are heading. But Al Jazeera is a media company with a little different point of view and interests. That is why you should check out their report on the #Kony 2012.

Lets say you’re the government… and you see that something like the Internet goes out of control

GovernmentWith all this SOPA buzz going around lets stop for a moment and put ourselves in governments body. So you are the government, your goal? Wealth of the state? Kind of, because everybody cares mostly for himself, caring for the other organization like… the state is usually put behind the personal interests. Don’t forget about this fact in further reading of this post.

What governments like and what they dislike? Government like every other organization has its assets. Although in this case, these assets are vast – it’s the whole country, its resources, people, capital, technologies, infrastructure etc., etc. The government loves the idea of control over these assets. Continue reading

The future of Samsung

Samsung surveyIn terms of global market share, Samsung is No. 1 in flat-panel TVs and memory chips; it is No. 2 in mobile handsets; it is one of the top suppliers in other home appliances. It’s a juggernaut, but don’t be deceived Nokia was a rockstar once, Microsoft was omnipotent and now…well they don’t have the best days of their lives. But Samsung has them currently. As we speak, their market share and revenues are rising. We see this mostly from the tech perspective – their Galaxy line is a strong competition to Apple’s products and like it or not – that’s one of the best things you can tell about a mobile devices company these days. But as first clouds on the horizon appear, the company must introduce new strategies into its plan. There are a lot of potential hazards waiting for the company of this size.

Continue reading